The introduction of chlorine dioxide disinfectant into China began in the 1980s (after 1980), and Shandong Huashi Pharmaceutical, located in Weifang City, Shandong Province, had already seen the magnificent development trend of China's production market since then. As early as 1983, a production line for this product was operated in a small factory. At that time, domestic production enterprises were still widely relying on imported disinfectants, and coupled with the surge in demand for disinfectant products, Shandong Huashi Pharmaceutical (hereinafter referred to as the parent company under the Xiuba brand) emerged.

For this reason, Xiuba Enterprise has been developing for nearly 30 years, almost following the entire product evolution path of chlorine dioxide in China, guarding the development safety of several generations of enterprises in China's food and water industries, and has long been an old brand enterprise with chlorine dioxide product production as its core business. With the continuous upgrading of production demand in the water treatment industry and the continuous improvement of food safety standards, chlorine dioxide has further deepened the industry's development stickiness and product value popularization. Nowadays, the concept of chlorine dioxide disinfection advantages has deeply penetrated people's hearts. At this time, Xiuba, in addition to adhering to the development concept of long-term service, has decided to upgrade its industrial model: realizing Xiuba's transformation from a "selling products" to a "selling services" business model.

1、 Thirty years of technological accumulation, from pioneer to benchmark

Since the introduction of chlorine dioxide into China, it has expanded from water treatment to various fields such as food processing, medical and health care, and air purification. Xiuba has continuously followed the market's needs and delved into industry demands, from conquering high-purity binary solid formulas to solving food grade safety and stability issues; From solving transportation safety issues to achieving one-stop solution transformation Persist in continuous innovation in product performance and disinfection efficiency. As of March 2024, the company has 35 patents, including 9 invention patents and 26 utility model patents, and has entered the forefront of domestic and international research and development with multiple achievements. Xiuba now has over 50 products including powders, tablets, and liquids, as well as more than ten chlorine dioxide dispensers. It also has a university cooperative industry university research base, and its product line has considerable strength in industry technology innovation.

In terms of enterprise production formats, Xiuba focuses on tap water treatment, food processing, and medical and health fields, with an annual output of over 10000 tons of chlorine dioxide. Its products are widely sold in more than 200 cities and regions in China, and even exported to countries and regions such as Brazil, Vietnam, South Korea, and Japan. Xiuba, with its high sterilization rate of 99.99% and excellent safety of "no three consistency" products, as well as its high-purity, stable, and safe product characteristics, highly praised long-term quality, and large-scale supply capabilities, has won the honor of being a well-known disinfectant enterprise approved by the Ministry of Health of China. It is firmly at the forefront of the "Top Ten Disinfectant Brands in China" and has become a trusted and trustworthy brand in the industry for disinfection for many years.

Despite nearly 30 years of technical experience, Xiuba is not satisfied with this at all. It is well aware of environmental degradation and frequent updates in public life concepts. It will continue to explore new technological fields, innovate product types, upgrade product service operation efficiency and precision professionalism, activate market development through technology, and enable more national enterprises to become excellent manufacturers.

2、 Xiuba's strategic upgrade, exploring new areas of brand value

Over the past 30 years, Xiuba has gone through a long journey of product innovation and research and development, and has deeply understood the many difficulties and challenges in disinfection and hygiene from numerous corporate clients. It has also deeply felt the enormous pressure faced by production enterprise owners in the industry's internal competition and disinfection technology dilemma. At the beginning of its brand establishment, Xiuba has been deeply rooted in the application of chlorine dioxide disinfection technology services. Therefore, it attaches great importance to the efficiency and ability of its staff to diagnose differentiated scenarios in terms of team capabilities. Whether it is a large production enterprise or an individual commercial plant, Xiuba always insists on providing personalized and accurate solutions for customers.

Subsequently, the Xiuba brand has been tracking and providing services for 28 years with practical solutions, gradually accumulating experience in many disinfection pain points in the industry and enterprise disinfection bottlenecks. This time, it decisively stepped out of its comfort zone and strives to transition from a "chlorine dioxide product supplier" to a "industry disinfection pain point solution service provider" through its rich historical technical experience. It is no longer limited to the production and manufacturing line of business, but plans to develop from a strategic level towards an enterprise service platform direction, upgrading to a service provider that relies on chlorine dioxide disinfectant products as the foundation and focuses on various industries (mainly around drinking water treatment/food processing/hospital hygiene, etc.) to provide disinfection pain point solutions.

The strategic upgrade of the Xiuba brand includes the following three core transformations:

1. Concept upgrade: Service oriented

As early as the autumn of 2025, Xiuba had already achieved a comprehensive upgrade of its brand concept, changing it to "Xiuba, 28 years focused on solving disinfection pain points". Its business goals were no longer limited to product market promotion, but placed project diagnosis and technical maintenance in a core and important position. It professionally customized physical examinations for customers' water quality/production processes, striving to proactively help customers discover root problems, centering on customer pain points, and solving customers' key technical barriers. Starting from focusing on customer needs, it created the path of brand value.

2. Mode upgrade: Experience first

Xiuba has a team of experienced disinfection technicians who, based on their own advantages, no longer only focus on one-time product sales, but also pay more attention to extending longer transaction cycles by providing services to customers. The core business includes diversified service content covering on-site diagnosis, customized solutions, monitoring and operation, training and guidance, resource empowerment, etc., truly realizing the user experience effect first, and implementing Xiuba's quality at a higher level of brand trust.

3. Value Upgrade: Resource Interconnection

The 30-year accumulation of the Xiuba brand has become a "veteran sterilization model" in the industry due to its service to no less than thousands of corporate clients. It can be said to gather resources from large, medium, and small-scale enterprises in the industry, naturally reserving supply chain resources for many upstream and downstream enterprises in the industry. For Yu Xiuba, a heavy social responsibility has already been imprinted on the disinfection industry. During the period of rapid economic competition, Xiuba will be committed to promoting resource integration, playing a good role as a medium for resource dissemination, interconnecting business relationships and promoting collaborative development of production between enterprises, helping more enterprises achieve optimization of production efficiency and costs, solving deeper resource docking problems and industrial chain support services for more enterprise customers, and thus assisting more national enterprises to actively develop and explore markets.

With 30 years of technological accumulation and 28 years of customer service, Xiuba has gradually gained professional confidence, brand influence, and core competitiveness in service by deepening research and technological revolution in the single category of chlorine dioxide, as well as experience refinement and service accumulation in the disinfection industry, from single product production to full process solution services.

Xiuba has been committed to innovation for thirty years, from specializing in chlorine dioxide disinfectants to providing professional chlorine dioxide disinfection solutions for enterprises, truly practicing the traditional industry's long-term business philosophy of customer-centric and service-oriented. Xiuba always believes that the value of a brand lies not in how excellent its parameters are, but in how many practical problems it solves for customers and how high the industry's trust in us can be. This is the meaning of Xiuba's existence. Under the infiltration of this brand delivery concept, Xiuba brand stands at this new starting point and will continue to develop its disinfection business with more intimate, professional, and refined disinfection services. In the future, it will surely usher in more new chapters of development.